To build and grow your law firm, you need a strategic and targeted marketing approach. In this package, we will develop a comprehensive marketing strategy tailored specifically for the legal industry. We’ll work closely with you to refine and align the strategy with your firm’s unique goals. After the review, we’ll create a detailed 12-month marketing plan to guide your firm’s growth and success.

Deliverables:

✔ Marketing Strategy & Plan

Market, Business, and Marketing Overview: A thorough audit and research, including analysis of your firm, competitors, clients, and suppliers, providing insights into the current market landscape.

Recommended Marketing Strategy: A detailed plan covering key areas such as:

Brand Strategy: Positioning your law firm to stand out in the legal market.

Content Strategy: Developing relevant content that speaks to your target audience.

Social Media Strategy: Building your firm’s presence across the right platforms.

Sales & Marketing Channels: Identifying the most effective channels for lead generation.

Digital & Offline Marketing: A balanced approach to online and traditional marketing methods.

Public Relations: Strategic PR to build and maintain a positive reputation.

Marketing Strategy Presentation & Review: We’ll present the strategy and refine it through collaborative feedback to ensure it aligns with your firm’s objectives.

✔ 12-Month Marketing Plan

A detailed plan with actionable steps, timelines, and milestones to implement the strategy over the next year, ensuring consistent progress toward your goals.

✔ Recommendations for Reporting & Measurement

We’ll outline how to track the success of your marketing efforts, including key metrics, reporting tools, and evaluation methods.

✔ Estimated Budgets

A clear budget breakdown to help allocate resources effectively for the execution of your marketing strategy and plan.

When time is limited and you need a central point of contact for all your marketing needs, this package offers hands-on management of your marketing efforts, ensuring everything runs consistently and efficiently. We step in to either replace or complement your existing marketing manager, providing high-level expertise without the added overhead costs.

Deliverables:

✔ Coordinating Digital Asset Development

Oversee the creation and development of all digital assets for your law firm, ensuring alignment with your overall marketing strategy and branding.

✔ Content Strategy & Planning

Develop a tailored content strategy and plan to position your firm as a thought leader in the legal industry while engaging your target audience.

✔ SEO & Content Management

Oversee SEO strategy, manage blog posts and articles, and ensure content is optimised to improve search engine rankings and drive traffic to your site.

✔ Social Media Strategy

Develop a comprehensive social media strategy tailored to your firm's goals, identifying the best platforms, content themes, and engagement tactics to grow your online presence.

✔ Email Marketing

Develop a tailored email marketing strategy for your law firm, including target audience segmentation, messaging, campaign goals, and automation setup to enhance client engagement.

✔ Content Planning

Strategically plan and schedule content across all platforms to ensure consistency, relevance, and alignment with your marketing goals.

✔ Monthly Reporting

Provide detailed monthly reports, tracking performance, analysing results, and making recommendations for continuous improvement.

This package is designed for law firms that need ongoing marketing support or those looking to execute their marketing strategies over an extended period. Whether you need consistent execution or assistance with managing campaigns, this package provides hands-on support to keep your marketing running smoothly.

Deliverables:

✔ Social Media Management

Execute and schedule all social media posts across relevant platforms to keep your law firm’s presence active and engaging.

✔ Email Campaigns

Manage and send up to two email campaigns per month, ensuring they align with your firm’s marketing goals and resonate with your target audience.

✔ Website Updates

Regular updates to your website, ensuring content is fresh, accurate, and aligned with your current marketing strategy.

✔ Content Creation

Develop content based on two SEO-focused articles each month, helping to improve your website’s search engine ranking and providing valuable information to potential clients.

✔ Marketing Collateral Development

Collaborate with vendors to create marketing collateral such as brochures, flyers, and other promotional materials that reflect your firm’s brand and messaging.

✔ Monthly Check-in & Report

A monthly review meeting to assess the progress of your marketing efforts, discuss upcoming priorities, and provide a detailed report on performance and key metrics.